![]() This means that the election was not taken very seriously by the Italian population and as a matter of fact Berlusconi withdrew his candidacy two days before the elections. But there are also a lot of un-institutional searches, such as “meme” and “joke”. On the list “Berlusconi Quirinale” and “Berlusconi President of the Republic” are very high on the list. Fascinating is the ensemble of related searches. Confronting the lines, we can see that current Prime Minister Mario Draghi keeps a constant advantage on the other two “competitors”, except when Berlusconi spiked a couple of times and Mattarella had an utter triumph during the New Year’s Eve speech.įocusing on Berlusconi we see a peak of interest just before Christmas and a constant growth after the holidays due to him becoming sort of the “official candidate” of the right wing parties. However, Google Trends shows us that in the same period the phrase “President of the Republic” is peaking as a related search for Draghi.Įqually interesting is the comparison with other two notable candidates: the current Head of State Sergio Mattarella and the ex-Prime Minister Silvio Berlusconi. In regards to the upcoming election, this data doesn’t give enough insight. The highest spikes appear in correspondence with the press conferences of December 22 nd and January 10 th that were greatly awaited. If we type the name of Prime Minister Mario Draghi on google trends, we see that the interest for the head of the government has remained stable in the time span indicated above. Therefore, we can only know which name has generated the most traffic on the internet in a specific period, with an index going from zero (minimum interest) to one hundred (maximum interest). We must also keep in mind that the citizens are not involved in the election process. It is important to remember that Google Trends doesn’t reveal who the Italians want as the new President. This article will examine search results about the names of the possible Italy’s new Head of State in the time frame between December 12 th 2021 and January 12 th 2022. Zeta tried to quantify this Data with Google Trends, a tool that allows to verify whether there is a spike in the Google researches for a given topic. ![]() People who wanted to know the candidates a little better, certainly, googled them in order to understand what kind of profile and personality is best suited for the presidency. However, there is a place where everything can be trendy, or even better, trending: Google.ĭuring the past few weeks, several names have popped up in the run for the Quirinal Palace, the official residence of the Italian Head of State. After all, among “squirrels”, “wildcards” and “kingmakers”, the election of the new President of the Republic seems bound to be confined among professional politicians. Whoever thinks that Italian politics is trendy, please raise your hand.
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